Meatball Sundae

Posted on January 3, 2008
Filed Under Social Media Marketing | | Written by Gary Reid

Today I got an email from Amazon offering a pre-order discount on Seth Godins new book Meatball Sundae.

What is a meatball sundae? It’s something messy, disgusting and ineffective, the result of combining two perfectly good things that don’t go together. Meatballs are the basic staples, the things people need, the stuff that used to be marketed quite well with TV and other mass market techniques. The topping is new marketing: MySpace, websites, YouTube, and all of the magic that CEOs wish would shine atop their companies. The problem? New marketing is lousy at selling meatballs.

Seth has a Squidoo page that goes into a bit more detail here.

This does seem like Seth’s homage to Web 2.0, an easy to swallow guide for people who’s job title starts with a C. Like all Seth’s books I’m guessing it will be a good read, but not sure if the timing is quite right, I’ll grab a copy and update.

Meatball Sundae