Shady tactics

Posted on January 2, 2008
Filed Under Black Hat Marketing | | Written by Gary Reid

Digg your own story, spam comments on well known blogs, pay for stumbles all becoming more widespread.

Mike A (Techcrunch) has just been writing about WebGuild who have been spamming his comments to get some free publicity for their copycat conferences. Let’s be honest it takes some to feel sorry for Tim Web 2.0′Reilly with the $2000 ticket price, but i do, he’s worked hard to build a business around what was pretty much nothing - Web 2.0.

The biggest problem is that this WebGuild guy has gotten what he wanted, a mention on TechCrunch and if there’s no such thing as bad publicity then he’s come out of this ok.

Black hat marketing will always go on but as we complain we (including me by writing this) make it worth their while to spam comments, infringe trademarks…